Give AI a useful job. Set clear limits.

Choose the job before choosing the tool

A website assistant can help visitors understand your services and pass an enquiry to you. An internal assistant can help staff find the right process or prepare a draft. A tailored tool can combine a customer question with information your business already holds.

The point is to make the next step easier. If the task is a straightforward calculation or a fixed rule, I use ordinary code. AI is not a substitute for a clear process.

What the build includes

• A defined purpose, intended users and limits on what the system can do.
• Approved business information, such as services, prices, policies and procedures.
• A way to keep that information current and identify who approves changes.
• Human review or handover for uncertain answers and decisions outside the agreed scope.
• Tests based on real questions, including incomplete, misleading and out-of-scope requests.
• Agreed connections to your website, CRM or internal tools, subject to provider access.

Accuracy needs testing and oversight

AI can make mistakes. I do not promise a system that never gives a wrong answer. We limit the information it uses, test important questions and decide where a person must check the result. High-stakes advice, binding prices and unusual customer issues should not be left to an unchecked answer.

Before launch, you review how it behaves. Afterwards, we agree what needs monitoring, who handles escalations and how changes to your services or prices reach the system.

Your data and existing tools

We identify what information the system needs, where it is stored and which suppliers process it. Access and retention are agreed for the actual project. Do not assume every AI service keeps data in the UK or uses it in the same way.

Start the conversation with anonymised examples. If an integration is needed, I check your software plan, permissions and supported connection before including it in the quote. See how the surrounding workflow is built.

Costs and what you provide

An AI chatbot is included in the published Momentum guide, £3,000 to £5,000 setup plus £500 a month. A larger AI system may need a custom scope. Model usage, messaging, supplier subscriptions and any limits need to be clear in the written quote.

Bring the questions people ask, the answers you approve, information the system must not disclose and examples of when it should hand over. You also need someone who can review and keep those answers current.

Project payments are 50% up front and 50% on completion. The monthly service has a six-month minimum, then rolls with 30 days' notice. There is a 30-day warranty from go-live. Once paid for, the agreed build is supplied under a perpetual licence; your own materials remain yours. Hosting, support, supplier subscriptions and reusable underlying tools have separate terms.

Read prices and commitments, or work out whether AI is needed at all.

Questions worth asking